I believe in your creative power. I believe it can help you tune into who you truly are... Who you're meant to be. And I believe this will change the world.

Wednesday, November 05, 2008

Designing an Effective Marketing E-mail Using Adobe Photoshop

My first graphic design tutorial is live on graphics.com... go check it out!

Designing an Effective Marketing E-mail Using Adobe Photoshop: Paulina Tracz (aka "Simple Pea") brings her years of experience creating great marketing e-mails to this highly informative tutorial. She addresses how to design e-mails with the coding process in mind; document, grid, and basic layout setup; importing images into a document (plus modifying image dimensions using layer masks); settings for graphic vs. HTML type; and adding dimension to make designs really pop. Whether you're making marketing e-mails for your client/employer or creating a promotional piece for your own design practice, this tutorial will decrease your turnaround time and get your work noticed.