By Robert Gorell
April 9th, 2007
Ah, yes… Spring is here (well, mostly). It must be time for some new E-Commerce Conversion Rate numbers!
Okay, so maybe it’s not that exciting. eMarketer has the scoop:
Online merchants convert an average of 2%-3% of their site visitors into buyers, according to the e-tailing group’s “Sixth Annual Merchant Survey.”
That’s about the same as last year. And the year before that.
The group says that driving the right customers to sites and increasing sales and retention all require more targeted tactics every year. It points to analytics and data mining as the way to make this happen. Keep Reading...
