I believe in your creative power. I believe it can help you tune into who you truly are... Who you're meant to be. And I believe this will change the world.

Wednesday, October 14, 2009

The $52,000 Customer | Forward Thinking

A great article about online marketing... essentially, we're turning the traditional marketing pyramid upside down. It's definitely an exciting time to be in marketing. Thanks to Jason Stern of Chronogram Magazine for passing this along.

The $52,000 Customer | Forward Thinking

"Your marketing efforts should focus less on reaching a broad swath of consumers who are unlikely to engage with your brand. Instead, target the influentials who are engaging your audience and enable them to keep doing their job by providing valuable content. This relationship-building will ultimately lead to conversions and brand advocacy."

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