Fresh Batch: Holiday Campaign @SpaFinder

I'm so excited about my latest holiday campaign for SpaFinder. I'm so thrilled because I get to work with beautiful photography by Robert (Vahe) Maybalian. I just love the warm effect he was able to capture, not just with the lighting, but also with the expressions of each of the models. In the words of my boss, this Christmas, she's giving me some nice paints to work with, instead of the old broken crayons known as stock photography. But I do have to say that I'm really pleased with the illustration I found on iStock, which serverd really well as my first email (scroll below), and added some festive elements to the photographs (see fainted snowflakes in the backgrounds). I used Helvetica Neue font and gave the copy some contrast with a large "Joy." Overall, I'm really pleased with how it came out. Oh, and did I mention purple is the new red for the Holidays?

Here are a few faves so far...