I believe in your creative power. I believe it can help you tune into who you truly are... Who you're meant to be. And I believe this will change the world.
Showing posts with label projects. Show all posts
Showing posts with label projects. Show all posts

Wednesday, January 08, 2014

Beauty Redefined & Reworked..

In a recent post titled Redefining beauty I shared a first draft of my #sketchbookproject piece with Drew Barrymore's quote "Happy People Are Beautiful." I wanted to take this piece further though, since it's initial incarnation felt too shallow, creatively speaking. Put simply, I wanted to take it further and go deeper into the exploration of my own feelings about beauty in our society. So I just wanted to share some of the process with you here..

First, I decided to add a bit more writing to the piece. I went on a bit of a rant about how beauty, and the pursuit thereof, is used in our economy to keep us ever ready to buy, buy, and buy some more. Here's how that came out.


Although I liked what the piece said, I still didn't love it visually. The purple sharpie marker just felt too strong for the overall design.. and something about all that writing took away the simple beauty of the original. So, I kept on going... that's my mantra these days...

"Just keep going."

I find that continuing on is the only way through being stuck, or not liking what you've created. So I kept on exploring. I decided to gesso over the parts I didn't like and just add more color. I was recently inspired by a book called "Brave Intuitive Painting-Let Go, Be Bold, Unfold!" By Flora S. Bowley and decided to bring in some acrylic action to cover up some of the unsightly areas. I didn't want to cover them up all together though, since I still wanted some of my message to peek through. But I think as I processed that message a bit more, a more important one came up: the simple reminder that YOU ARE PERFECT. It's true. You are. Just as you are at this moment. If you are the type of person that has a hard time believing that on a regular basis, then me saying this is probably still not sinking in. But that's ok.. let it serve as a gentle reminder.. and perhaps a little nudge for your subconscious to take you in that direction.

So here is the final piece:


 

Tuesday, November 22, 2011

Fresh Batch: Holiday Campaign @SpaFinder

I'm so excited about my latest holiday campaign for SpaFinder. I'm so thrilled because I get to work with beautiful photography by Robert (Vahe) Maybalian. I just love the warm effect he was able to capture, not just with the lighting, but also with the expressions of each of the models. In the words of my boss, this Christmas, she's giving me some nice paints to work with, instead of the old broken crayons known as stock photography. But I do have to say that I'm really pleased with the illustration I found on iStock, which serverd really well as my first email (scroll below), and added some festive elements to the photographs (see fainted snowflakes in the backgrounds). I used Helvetica Neue font and gave the copy some contrast with a large "Joy." Overall, I'm really pleased with how it came out. Oh, and did I mention purple is the new red for the Holidays?

Here are a few faves so far...

Thursday, November 18, 2010

"Welcome baby sister" shirts

So as some of you know, I recently became an aunt again, this time gaining a long anticipated baby niece. As much as our entire family has been looking forward to her arrival, I thought about the transition she will bring about for her two older brothers. I wanted to honor them somehow during this special time, so I made them these little shirts.

Friday, November 07, 2008

SpaFinder Lifestyle is Live!


My latest project, SpaFinder Lifestyle, has just launched on SpaFinder.com. The news is hitting the PR circuit today, but so far some great reviews:

"First off---we think it’s beautiful. Clicking through to Beauty or Escape or any of the other secondary pages is a treat. They are graphically clean have a good use of white space. Nice to browse around. And when you click through to the featured articles -- either on the bottom of Home Page or through the secondary page -- we like the “editorial feel” that greets you – but not in the traditional, magazine sense – rather one that’s right for on line. "
--
Michael J. Jeary,
President and CEO, partners + jeary


Thanks Michael!

What Is SpaFinder Lifestyle?TM

As the first web-based magazine dedicated to spas, SpaFinder Lifestyle brings alive the world of spa in a way never before imagined. Here, travel, treatments, beauty, and well-being become a vibrant, interactive adventure for a savvy audience looking for the newest and the best in beauty products and spa experiences, while providing a compelling introduction for newcomers to the spa lifestyle.

Go check it out! SpaFinder Lifestyle at SpaFinder

Wednesday, November 05, 2008

Designing an Effective Marketing E-mail Using Adobe Photoshop

My first graphic design tutorial is live on graphics.com... go check it out!

Designing an Effective Marketing E-mail Using Adobe Photoshop: Paulina Tracz (aka "Simple Pea") brings her years of experience creating great marketing e-mails to this highly informative tutorial. She addresses how to design e-mails with the coding process in mind; document, grid, and basic layout setup; importing images into a document (plus modifying image dimensions using layer masks); settings for graphic vs. HTML type; and adding dimension to make designs really pop. Whether you're making marketing e-mails for your client/employer or creating a promotional piece for your own design practice, this tutorial will decrease your turnaround time and get your work noticed.

Tuesday, April 03, 2007

Eco-Spa promo!




The eco-spa promo is now live on www.spafinder.com's home page. I'm pretty proud of the clean look I was able to achieve. I also copy wrote this piece, which I always love to do.

Thursday, March 08, 2007

New design Project Launched: Aspen Spa Day 2007




Here's a new project that went live today... it's a small website for an event Spa Finder will be holding in Aspen, CO this year. I like how the flash came out.

Big thanks to Susan Chow for doing such a great job with programming this and all my pest creations for SF. Thanks Sue! It's been great working with you! (Tomorrow is her last day because she's moving on to do work at a non-profit organization... bless here heart!).

Tuesday, February 06, 2007

My e-cards are live!!!



At last my fancy shmancy emails are live on the SF site... go here:
http://www.spafinder.com/ecard/previewpage.jsp and turn on those speakers (unless you're at work where you're not supposed to be looking at e-cards). Mine are the two with the birds. The illustrations are from www.istock.com and the music from flashkit.com.

I'm quite excited!

Wednesday, January 24, 2007

Working on Valentine's day creative

Falling rose pettals.. that's what I'm playing around with right now. It should be live on http://www.spafinder.com/ this weekend, for all you pea design fans!